In case a crisis strikes and the handling fails to respond to expectations, public opinion in the era of social media and traditional mass media could become very harsh and damaging critics. The commitment to building a Corporate Social Responsibility (CSR) programme becomes a strong foundation to upgrading corporate reputation and enhancing public perception, which in turn becomes another element of market differentiation.
The conventional obligation of corporations to fulfil their primary goal of achieving profits and increasing shareholder value is not enough for long term sustainability in today’s corporate world due to intensifying pressures from multiple stakeholder groups.
The growing trend is for corporations to extend their scope of responsibilities to include environmental and social performance indicators as they seek to raise stakeholder value and to address concerns of numerous interested parties.
Establishing an effective CSR programme is no longer a ‘luxury’ but a strategic business decision with multiple benefits. We can offer guidance and expertise to build a CSR tailored to your needs and capabilities.
We offer Sustainability Consulting and can guide you through the development and implementation of a fully integrated Corporate Social Responsibility programme (CSR) to address sustainability and societal risks: